Lanificio Fratelli Cerruti is an Italian fashion and clothing company renowned for its fine fabrics for haute couture. Established by Antonio Cerruti together with his two brothers and a cousin in 1881, it has been managed by the Cerruti family for over 140 years. In the woollen mill in Biella, Piedmont, Lanificio F.lli Cerruti 1881 processes different raw materials of the highest quality, such as Australian wool, Mongolian cashmere, but also cotton, linen, hemp and more.
The latest collection for Autumn/Winter 2023 is being launched in times of both great and small changes. Centered around the theme of crossroads, it’s defined by seven keywords; Crossing Layers, Crossing Stories, Crossing Threads, Crossing Worlds, Crossing Lines, Crossing Horizons, and Crossing Time. The collection is “inspired by the concept of frontiers, the idea of a no-man’s land, taking its cue from the literary experience of the author Gloria E. Anzaldúa, who wrote Borderlands.” It was first presented during the 35th edition of Milano Unica fashion fair.
The accompanying campaign consists of beautifully shot photos and videos that illustrate “fabric as a border area, a fluid space, suspended between the raw material that has already been transformed and the garment that is waiting to take shape.” The featured typeface is Kessler by Production Type. Alaric Garnier’s contemporary take on inscriptional serifs is offered in three optical sizes. Kessler here appears in the finest cut, the Super Display. The collection’s title set in italic capitals, with a thread wrapping around it, marking the ever-changing borderline.