Creative agency Matchstic partnered with non-profit Hope Heals to pilot Mend Coffee, a brick and mortar coffee shop that will provide jobs for people with disabilities as well as a nurturing place for community.
The name Mend speaks to the vision of the parent organization, without being too closely tied to it. The word mark embraces the same dichotomies as the brand: imperfect, yet beautiful. The breaks in Workhorse Script Stencil speak to imperfection, while the typographic style exudes beauty. The F style ofSAA Series is one of the foundation’s stalwart typefaces.