Visual identity for Patchwork Capital, a new investment firm enabling social entrepreneurs to solve the biggest problems of our time.
Patchwork Capital is a holding company with the mission to enable innovative companies with their experience, passion and capital to solve the biggest problems of our times. The company is a variety of startups and more established companies, but mainly focuses on companies in the fields of social entrepreneurship. They approached us because they recently found the company as the holding for all their businesses and needed a visual identity to represent it.
After our initial brand strategy and concept phase it was pretty clear that the goal of the new visual identity had to reflect their aspiration to create a brighter future for our planet and combine it with their innovative vision and the seriousness of an investment company. We also wanted to add a touch of “coolness” that reflects the people involved in the company and its holdings.
Furthermore we wanted the identity to be calm and reduced to bring all the attention to their holdings. Patchwork Capital should be perceived as the enabler for their startups.