The New Black West by Gabriela Hasbun
The New Black West is a fine art photography book, celebrating the modern Black cowboys of the Bill Pickett Invitational Rodeo and the community that comes together to witness their achievements year after year.
A powerful symbol of self-reliance, strength, and determination, the Black cowboy is a figure commonly overlooked in the histories of the American West. Held annually in cities across the United States, the rodeo honors the historic accomplishments of Black cowboys and fosters a vibrant community dedicated to continuing that legacy.
Bay Area photographer Gabriela Hasbun has spent more than a decade photographing this beloved event. Designer Allison Weiner from publisher Chronicle Books about her choice of typefaces:
…It was important that the title font be unexpected for a book about the rodeo. We wanted to make it clear from the cover that it was a fine art photography book, not a cultural history, and the modern sophistication of Cosi Azure helped achieve that… The other typefaces used were Conglomerate and Prensa.
