Renovating their building steeped in history, one of Zurich’s oldest hotels close to the iconic Bahnhofstrasse, the Sorell Hotel group decided to turn Seidenhof into their prime landmark, completed with an independent branding. Approached by Creative Supply, Skala created a visual language that references the building’s architecture and history. From its legacy as a silk mill to the iconic Art Deco architecture and subsequently inspired interior design, it became clear that the new brand would be a representation and reflection of the place, while implementing the strategy and vision of the Seidenhof as a modern meeting point in the heart of Zurich.
The main brand element – a bespoke contoured wordmark created from Selecta’s outlines – was designed in collaboration with Samara Keller. To complement the geometric and neo-grotesque word mark, the typeface is used across brand elements and signage in two cuts. The colors are taken from the building’s interior design and refined to fit the needs of digital and print graphic design workflows.