Greek communication agency Imperius helps brands to find their audience in places where users are in charge of content, instead of corporations. For example, Imperius launched a social media page for the cleaning service Klinex and commented on their behalf on posts in a group where young people shared their breakup stories. And when the agency worked for a food delivery service, they created a series of branded memes and posted those not only on social media, but on the goods pages of the app as well.
So, it wasn’t a surprise that when it came to designing their own website, Imperius preferred to avoid the moves typical for their area and opted for pairing ABC Whyte by Dinamo with Canela.
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