In 2017 architecture cabinet Vincent Parreira was commissioned to renovate the hall of Cité de l’architecture et du patrimoine in the Palais de Chaillot in Paris.
They asked graphic design studio Baldinger•Vu-Huu to design the hall signage and furniture. The idea was to bring the feeling of big cities and their emblematic centres and crossroads into the building. The vertical signage is inspired by vertical shop signs and is all visible from the centre of the entry hall, inviting visitors to discover the different parts of the building. They used BVH Newut for the signs, playing with the use of uppercase mixed with lowercase.
