Deep electronic music and vibrant melodic atmospheres – this is how the Portuguese producer James Flower describes his music. He uses music as a means of personal expression to communicate with his audience.
The first challenge for the team was to develop a brand story to form the basis of the identity. The logo is based on a flower and the ouroboros symbol. It signifies the infinity and the cycle of birth and death. Indeed, we are mortal, but music is eternal.
The visual identity captures his passion and emotional connection through the use of nostalgic color combinations and textured backgrounds. The colors selected reference earth colors, and are inspired by the sunrises and sunsets.
The expressive visual identity encapsulates his admirable ambition to spread his music. It results in a mixture of organic and digital visuals that sets the mood for the soundscapes of James Flower.
The texts are set in Suisse Int’l and combined with handwriting.