Freetown

Freetown was a contemporary art village at the Fire is Gold music festival. The idea was to create a refugee-like town, put up with basic materials. Twelve aspiring artists of color were given a stage to show their work.

Keen was commissioned to create the identity. The logo is an animated flag that is used in several versions in print and digital. Colors and typefaces are a clash of styles with red and yellow, and Cinderblock and ITC Clearface. The color choice was also practical because the colors had to work well in every application, from a small screen to a 6m banner.

Freetown is a project by The Constant Now, art space for diversity; S.M.A.K., the Municipal Museum of Contemporary Art in Ghent; and ART United.