Play is a festival that aims to see children and youth in a diverse, inclusive and participatory way. As a free access platform to the arts, through multiple languages and artistic expressions, its desire is to broaden perceptions about education based in the city and its diversities.
Reflecting on the multiplicity of themes and various subjects that the festival wants to address, we started from concepts such as collaboration and diversity to create a connected and plural graphic visual. In addition to this graphic resource, the repetition of shapes suggests movement, printing the idea of mobility, both social and in relation to the city itself.
Using the Bauziet typeface, characterized by its ink traps, our proposal was to create an identity that would connect and welcome the youth public.