Forward Air logo
Contributed by Hrant Papazian on Sep 16th, 2022. Artwork published in
circa 1993
.
Photo: Hrant Papazian. License: All Rights Reserved.
A logo variant for the “Complete” service, with caps from Futura Light Italic for the second line, registered in 2006. Spotted on the 5 North freeway somewhere between Carlsbad and Los Angeles.
Forward Air is a logistics company founded in the early 1990s. Their wordmark (registered in 1993) is based on a lesser known typeface design by Aldo Novarese. Sprint was issued by VGC in 1974. There are digitizations by Linotype and SoftMaker.
The logo at the headquarter in Greeneville, Tennessee
Forward Air. License: All Rights Reserved.
Forward Air. License: All Rights Reserved.
Around 2015, the logo of Forward Air Corporation was redrawn, now featuring custom italic letters loosely based on Sprint. “Corporation” is in Lucida Sans Bold Italic.
1 Comment on “Forward Air logo”
Thanks for sharing this first in-use example for Sprint!
I just noticed that Aldo Novarese died on this day in 1995. Rest in peace.