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Forward Air logo

Contributed by Hrant Papazian on Sep 16th, 2022. Artwork published in
circa 1993
.
    A logo variant for the “Complete” service, with caps from  Light Italic for the second line, registered in 2006. Spotted on the 5 North freeway somewhere between Carlsbad and Los Angeles.
    Photo: Hrant Papazian. License: All Rights Reserved.

    A logo variant for the “Complete” service, with caps from Futura Light Italic for the second line, registered in 2006. Spotted on the 5 North freeway somewhere between Carlsbad and Los Angeles.

    Forward Air is a logistics company founded in the early 1990s. Their wordmark (registered in 1993) is based on a lesser known typeface design by Aldo Novarese. Sprint was issued by VGC in 1974. There are digitizations by Linotype and SoftMaker.

    The logo at the headquarter in Greeneville, Tennessee
    Source: www.forwardaircorp.com Forward Air. License: All Rights Reserved.

    The logo at the headquarter in Greeneville, Tennessee

    Sometime between 1999 (left) and 2006 (right), the logo used on the website was revised to have more balanced spacing.
    Forward Air. License: All Rights Reserved.

    Sometime between 1999 (left) and 2006 (right), the logo used on the website was revised to have more balanced spacing.

    Around 2015, the logo of Forward Air Corporation was redrawn, now featuring custom italic letters loosely based on Sprint. “Corporation” is in  Bold Italic.
    Forward Air. License: All Rights Reserved.

    Around 2015, the logo of Forward Air Corporation was redrawn, now featuring custom italic letters loosely based on Sprint. “Corporation” is in Lucida Sans Bold Italic.

    Typefaces

    • Sprint
    • Futura
    • Lucida Sans

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    1 Comment on “Forward Air logo”

    1. Thanks for sharing this first in-use example for Sprint!

      I just noticed that Aldo Novarese died on this day in 1995. Rest in peace.

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