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Wonderbra (1970s–present)

Contributed by Stephen Coles on Oct 7th, 2013. Artwork published in .
    A 1974 television ad for Dici, a Wonderbra brand for teens.
    Source: http://www.youtube.com License: All Rights Reserved.

    A 1974 television ad for Dici, a Wonderbra brand for teens.

    The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Until recently, ITC Grouch has been the foundation of the brand’s logo, undergoing various revisions since the early 1970s.

    The company has recently switched to another high contrast serif (this time, of the 1980s): ITC Fenice.

    A 1979 television ad for Wonderbra directed by Richard Avedon.
    Source: http://www.youtube.com License: All Rights Reserved.

    A 1979 television ad for Wonderbra directed by Richard Avedon.

    Dici packaging and logo designed by Vance Jonson, circa 1974.
    Source: https://en.wikipedia.org License: All Rights Reserved.

    Dici packaging and logo designed by Vance Jonson, circa 1974.

    Logo until the mid-1980s.
    Source: http://typophile.com License: All Rights Reserved.

    Logo until the mid-1980s.

    Previous logo set in a modified ITC Grouch. This version was introduced sometime in the 1990s.
    Source: http://www.whalley.co.za License: All Rights Reserved.

    Previous logo set in a modified ITC Grouch. This version was introduced sometime in the 1990s.

    Current logo set in ITC Fenice. Introduced around 2011.
    Source: https://www.facebook.com License: All Rights Reserved.

    Current logo set in ITC Fenice. Introduced around 2011.

    Print ad, circa 2010. Attributed to sudhakar etrouth.
    Source: http://creativecriminals.com License: All Rights Reserved.

    Print ad, circa 2010. Attributed to sudhakar etrouth.

    Print ad, circa 2010.
    Source: http://creativecriminals.com License: All Rights Reserved.

    Print ad, circa 2010.

    Typefaces

    • ITC Grouch
    • ITC Fenice

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