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Good Eat’n branding and website

Contributed by Mark Butchko on Sep 28th, 2022. Artwork published in
September 2022
.
Good Eat’n branding and website 1
Source: thedieline.com License: All Rights Reserved.

Food delivery service Gopuff recently partnered with NBA star Chris Paul to create a new line of plant-based snacks called Good Eat’n. The branding and packaging design is by Utendahl Creative.

The main brand typeface used on the packaging as well as the promotional materials is the Black weight of Central Type's Rodger. Milk also appears on the packaging and Mars is used for body copy on the Good Eat’n website.

Good Eat’n branding and website 2
Source: thedieline.com License: All Rights Reserved.
Good Eat’n branding and website 3
Source: goodeatn.com License: All Rights Reserved.
Good Eat’n branding and website 4
Source: thedieline.com License: All Rights Reserved.
Good Eat’n branding and website 5
Source: www.businesswire.com License: All Rights Reserved.
Good Eat’n branding and website 6
Source: utendahlcreative.com License: All Rights Reserved.
Good Eat’n branding and website 7
Source: utendahlcreative.com License: All Rights Reserved.
Good Eat’n branding and website 8
Source: www.instagram.com License: All Rights Reserved.
Good Eat’n branding and website 9
Source: www.instagram.com License: All Rights Reserved.
Good Eat’n branding and website 10
Source: goodeatn.com License: All Rights Reserved.
Good Eat’n branding and website 11
Source: goodeatn.com License: All Rights Reserved.

Typefaces

  • Rodger
  • Milk
  • Mars

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