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Firestone logo

Contributed by Stephen Coles on Oct 9th, 2013. Artwork published in
circa 1905
.
    Firestone logo 1
    Source: http://www.mattwarrengraphicdesign.com Photo illustration by Matt Warren. License: All Rights Reserved.
    Compilation of Firestone ads from the company’s first few decades. The logo at this early stage very closely matches Bradley Extended.
    Source: https://en.wikipedia.org License: All Rights Reserved.

    Compilation of Firestone ads from the company’s first few decades. The logo at this early stage very closely matches Bradley Extended.

    With its signature flaming ‘F’, the Firestone logo is almost certainly based on the extended style of Bradley. Firestone was founded in 1900, a few years after the ATF typeface was released. The lettering in the original logo departs from Bradley most visibly in the ‘S’ (much darker and more symmetrical than the typeface) and the upstrokes on ‘i, r, n’.

    Surviving with very few modifications for over 100 years – the current (2013) logo is much wider than previous versions – the Firestone mark is one of the most durable identities in America, a nation that impatiently scraps even the most iconic brands.

    An ad in a 1908 edition of New York’s The Sun newspaper shows the Firestone logo with “Tires” in Bradley.
    Source: https://chroniclingamerica.loc.gov Image: The New York Public Library, Astor, Lenox and Tilden Foundation. License: All Rights Reserved.

    An ad in a 1908 edition of New York’s The Sun newspaper shows the Firestone logo with “Tires” in Bradley.

    Non-Skid Tire ad, The Sun, 1909.
    Source: http://chroniclingamerica.loc.gov Image: The New York Public Library, Astor, Lenox and Tilden Foundation. License: All Rights Reserved.

    Non-Skid Tire ad, The Sun, 1909.

    Ad reproduced in Dutch periodical De Reclame, May 1929.
    Source: https://magazines.iaddb.org Image: International Advertising & Design DataBase. License: All Rights Reserved.

    Ad reproduced in Dutch periodical De Reclame, May 1929.

    Ad reproduced in French periodical Vendre, Sep. 1931.
    Source: https://magazines.iaddb.org Image: International Advertising & Design DataBase. License: All Rights Reserved.

    Ad reproduced in French periodical Vendre, Sep. 1931.

    1935 ad.
    Source: http://gogd.tjs-labs.com Image: Gallery of Graphic Design. License: All Rights Reserved.

    1935 ad.

    1936 ad.
    Source: http://gogd.tjs-labs.com Image: Gallery of Graphic Design. License: All Rights Reserved.

    1936 ad.

    1936 ad.
    Source: http://gogd.tjs-labs.com Image: Gallery of Graphic Design. License: All Rights Reserved.

    1936 ad.

    Firestone logo 18
    Source: http://gogd.tjs-labs.com Image: Gallery of Graphic Design. License: All Rights Reserved.
    Firestone storefront, circa 1940.
    Source: http://www.firestonetire.com License: All Rights Reserved.

    Firestone storefront, circa 1940.

    Firestone Service Manual and Parts Catalog, 1949.
    Source: https://archive.org License: All Rights Reserved.

    Firestone Service Manual and Parts Catalog, 1949.

    Corporate film from 1940s or ’50s.
    Source: http://www.youtube.com License: All Rights Reserved.

    Corporate film from 1940s or ’50s.

    Firestone logo 5
    Source: http://www.youtube.com License: All Rights Reserved.

    Ad from the 1950s or ’60s.
    Source: http://www.flickr.com Scan by File Photo on Flickr. License: All Rights Reserved.

    Ad from the 1950s or ’60s.

    A Firestone location in Los Angeles sports one of the many neon signs installed over the century and still in use today.
    Source: https://www.flickr.com Debra Jane Seltzer. License: All Rights Reserved.

    A Firestone location in Los Angeles sports one of the many neon signs installed over the century and still in use today.

    2013 logo
    License: All Rights Reserved.

    2013 logo

    Firestone logo 8
    Source: http://www.firestonesp.com License: All Rights Reserved.

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    1 Comment on “Firestone logo”

    1. David Croy says:
      Oct 9th, 2013  11:23 pm

      This was a fantastic little article. Thanks for the research!

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