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Firestone Logo

Contributed by Stephen Coles on Oct 9th, 2013. Artwork published in
December 1901
    Source: Photo illustration by Matt Warren. License: All Rights Reserved.

    With its signature flaming ‘F’, the Firestone logo is almost certainly based on the extended style of Bradley. Firestone was founded in 1900, a few years after the ATF typeface was released. Surviving with very few modifications for over 100 years, the logotype is one of the most durable identities in America, a nation that impatiently scraps even the most iconic brands.

    Google ChromeSnap001.jpg
    Source: License: All Rights Reserved.

    Corporate film from 1940s or ’50s.

    Google ChromeSnap002.jpg
    Source: License: All Rights Reserved.
    License: All Rights Reserved.

    Current logo (2013).

    Source: License: All Rights Reserved.

    Firestone ad from 1903. The logo at this early stage very closely matches Bradley Extended in all letters but the ‘s’ and ‘n’.

    Source: License: All Rights Reserved.

    Firestone storefront, circa 1940.

    Source: License: All Rights Reserved.
    Source: Scan by File Photo on Flickr. License: All Rights Reserved.

    Ad from the 1950s or ’60s.

    Source: Debra Jane Seltzer. License: All Rights Reserved.

    A Firestone location in Los Angeles sports one of the many neon signs installed over the century and still in use today.


    • Bradley



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    1 Comment on “Firestone Logo”

    1. David Croy says:
      Oct 9th, 2013  11:23 pm

      This was a fantastic little article. Thanks for the research!

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