With its signature flaming ‘F’, the Firestone logo is almost certainly based on the extended style of Bradley. Firestone was founded in 1900, a few years after the ATF typeface was released. The lettering in the original logo departs from Bradley most visibly in the ‘S’ (much darker and more symmetrical than the typeface) and the upstrokes on ‘i, r, n’.
Surviving with very few modifications for over 100 years – the current (2013) logo is much wider than previous versions – the Firestone mark is one of the most durable identities in America, a nation that impatiently scraps even the most iconic brands.
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