Nian

Based in Argentina, Nian is a company dedicated to mold production, design and lighting fixtures. After more than two decades, it was necessary to refresh their brand in order to consolidate their presence along the country and the region.

The new brand aims to generate a new identification, building a dialog between the trajectory and the future. For these reasons, we designed a system based on a custom type logo with circular shapes, simple, high impact and thought to be used along various material supports, combined with four styles of TT Norms. We generated an attractive and flexible identity from the logo, illustrations of their flagship products, as well as a new color palette.