Inspired by traditional Italian signage, Pellegrino 2000 is a trattoria opened in 2021 in Surry Hills, Australia. The brand identity was developed by the Sydney-based SCCO Studio, with designer Jarmaine Stojanovic stating: “We wanted to create something that gave an ode to the chaotic approach traditional restaurants have in Italy, especially with the claustrophobic feel regarding visual imagery.”
The logo is composed of Büro Destruct’s BD Equipment and BD Pipe, and VTC Eva Duarte from Vocal. Further entrenching the brand’s links to Italy, the red and gold palette was chosen to reference the AS Roma football club. The branded restaurant tote bag was sold out online prior to the restaurant’s opening, a testament to the effectiveness and popularity of Stojanovic’s work.