A2 poster for the city of Heidelberg for their online lecture series about a new law in Germany that makes conversion practices punishable. The text is set with NN Nouvelle Grotesk from the Swiss type foundry Nouvelle Noire.
Conversion practices are usually hidden and unconscious practices that aim to change other people’s sexual orientation in the direction of heterosexuality or a cisgender identity. The practices cause severe and long-lasting health consequences and assume the necessity to “cure” LGBTIQ+ individuals.
These consequences are conveyed in the poster: It is not about you, your identity, or your queer. It is about them. And as you read the headline, you unnoticeably turn your head and end up in an uncomfortable, displaced position.