Kumanà visual identity and website
Kumanà is a Venezuelan cuisine restaurant that was founded in Barcelona. Following the concept of “The Arepa Jungle” we created a visual identity based on patterns and illustrations inspired by the nature of Venezuela. Integrating those elements, we designed a colorful, playful, and wild graphic system. This way a whole graphic universe to identify the brand with came to life.
The visual identity was based on the wavy shapes of Macabre (by Dave Coleman, available from Future Fonts) which remain us of jungle vegetation and wild ambience. As secondary type we used IBM Plex Mono (by Bold Monday) to find the balance between playfulness and serenity.
A project made for Belvedere Agency. Visual identity by Vedia Design Studio. Web design and development by Hermes Grau. Illustrations by Maite Diez. Photography by Edith Montenegro.
