Refectory

Dejbox, a major player in office food delivery, is now Refectory. This new name is the result of a new positioning for the brand, which is now positioned as an online food market. The naming was carried out in collaboration with Nomen, a Parisian naming agency. Bureau Barbara then took charge of the entire brand image: branding, editorial tone, packaging, outfits, iconography, motion design, video production, and so many other subjects.

The main typefaces are Neue Machina and OCR-B. In certain cases, the two are supported by additional typefaces – an example is shown in the last image, where Gig makes an appearance on the T-shirts.

See more images and videos on the Bureau Barbara portfolio website.