Skateyogi
Skateyogi is a skateboard school based in Brooklyn, NY that brings camps, classes, and lessons to all age groups.
Brooklyn-based Order created a logo and brand system with Irregardless from OH no Type Co at its heart that perfectly matches the vibe of the school. The type kicks and ollies across the page; used as a frame or a backdrop for photography, or just by itself. Though the type treatment is electric when animated — as it is on social media posts — even in “still” applications the type feels like it is in constant motion.
Irregardless is supported by Good Sans from Good Type Foundry for informative text.
From Order:
To mark the opening of their new Williamsburg location, Order created an identity that echos the movement and expression found in skateboarding. The vibrant, type-driven identity system celebrates the values of the Skateyogi community and captures their inclusive approach to learning.
Being an Order project, of course it has a totally rad identity guidelines book that is a design object onto itself!
