These are a set of program brochures designed for the creative school Idep Barcelona, divided into three degrees: Contemporary Photo, Graphic Design and Fashion, and Master Degrees.
The editorial identity was part of a new communication strategy were the agency wanted to communicate two very important things: true values of the school plus a sense that they understood who they were talking to (15 to 17 years old prospective students and their parents).
For the school values we opted to let each one of the designs have its own personality but under the schools umbrella brand values, such as not being generic (the degrees are non-official so the academic directors have certain liberties and freedom to adapt the syllabus constantly), having a bit of a punk but eloquent identity, sharing knowledge and having a vision of the future.
At the same time we also had to make sure that each brochure had something that would appeal to possible students, things they could easily identify and feel related to even tho they are not professionals in those areas nor have great understanding of them.
Type played an important role in creating this editorial identity. The contrast between Tiempos and ITC Johnston allowed us to pursuit a timeless overall design and gave us the possibility to navigate between a more playful world (Degrees brochures) and a more serious one (Masters brochures).
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