Amber Waves Farm co-founders Katie and Amanda contacted us following their ten-year company anniversary, with big plans to expand the business. Our first phase of collaboration focused on establishing the brand strategy, positioning, and overall business architecture with the aim to scale.
To ground the identity, we sought inspiration from legacy general store marquees that employed striking typography in varying weights. The result embodies what happens “between” the Amber Waves, specifically: a rich heritage inspiring a new generation and the passionate embrace of community, local agriculture, nourishment, and joy.
The brand architecture was also designed to support each branch of the company with its own hero colorway.
This breadth is also reflected in the brand typography. Together, four typefaces – three styles from the Knockout series, supported by Hall Of Fun – create hundreds of combinations, ensuring printed collateral, posters, and social posts remain playful, fun, and unique.
Custom illustrations featuring lighthearted line art add charm and nuance to printed collateral, posters, merch, and bags.
Our photography style, shot by Gabriela Herman, beams with natural light and focuses on the land, the food, the people, and the magic experienced at Amber Waves.
Our transparent label design showcases the farm’s heritage logo as a halo above the product name, allowing the ingredients to show through, celebrating the manifestation of the farm’s harvest – ready to enjoy at home!
The logotype is a modified Knockout, with a raised waistline and curved crossbars in the A’s.
