Together with bidt (Bayerisches Forschungsinstitut für Digitale Transformation / “Bavarian research institute for digital transformation”), made in developed a new visual identity for the young institute. The new look emphasizes its friendly humanistic approach and at the same time regards the rigorous and precise character of its scientific research. The main visual idea clearly derives from the concept of collaboration and transformation represented by a twisted tape.
Typography plays a key role in maintaining this balancing act. We chose Nolan Paparelli’s TWK Everett as the official brand typeface as it reflects the brand concept by its playful organic and humanistic features on one side and its clear, highly readable and digital flavor on the other side.
With a colorful and lively design, we summed up the openness and accessibility of the institute and its members. The flexible use of the brand’s key visual as an ordered grid or as freely arranged elements allows a restrained communication for scientific purposes as well as a more energetic and playful communication for social media within the same comprehensive visual architecture.
