The European Blockchain Center is a globally leading institution that conducts research and education on blockchain-based systems and solutions. Based at the IT University of Copenhagen, the research is not only about cryptocurrencies, but also about the influence of blockchain technology on business processes, administration and self-determined communities.
Together with Il-Ho Jung and the European Blockchain Center, made in defined brand values, worked out mission and vision and finally transferred the brand profile into a brand design. The result is a contemporary, but also appropriate design for the field of research, which provides scope: It can appear strikingly bold but also restrained – depending on the intended use. The brand consists of a family of brands united by a visual bracket. The first sub-brand is the “Blockchain Masterclass”, or “BMC” for short, a course for executive leaders.
Garnettdesigned by Connor Davenport and distributed by Sharp Type is the only typeface used for the EBC graphic guidelines and for the logo design. Its overall austere character is opposed to its quirky flavor of its curves.