Wieden+Kennedy led the creative concept of the campaign in partnership with Budweiser, .Paak and a team of creators around the globe. “Yours To Take” celebrates the power of an independent generation that does what they believe in, no matter what others say. With an original track by .Paak and real stories from real creators to deliver the message, the campaign had to be more than an ad. And that was when the music video was born: an entertainment piece that helped become a part of the culture in an authentic way with a cinematic feel. […]
Each up-and-coming creator featured in the video embodies one of the Budweiser audience’s passion points, including music, arts, fashion, and sports.
Séan Garnier is football’s first ever World Freestyle Champion, based in France.
Julia Dang, based Sweden, co-founded TheLineUp channel and created her own inclusive label, DANG STHLM.
Gabriel Massan is a Brazilian-born digital artist based in Germany who works with multiple mediums such as sculpture, video, design, and print.
Louise Bartle is a drummer based in the UK, who began playing at the age of 13.
Xamã is a Brazilian rapper, singer, composer, and poet who recently went viral and broke streaming records.
Wanda Pot is a Colombia-based designer who specializes in mural graffiti, art direction, branding and calligraphy.
Lara91K is an Argentina-based singer whose genre-defiant music is reshaping the trap music scene.