Rumpf & Schmidt-Tüshaus visual identity
Rumpf & Schmidt-Tüshaus is a law firm specialising in white-collar criminal law, based in Frankfurt, Germany.
Made in designed the complete visual identity including applications like business cards, stationery, greeting cards, stamps, signposting, and a website. The time pressure in this project is of particular note: the law firm needed to start as quickly as possible with a strong visual brand. Thus, the primary applications and basic brand elements were designed in less than 12 weeks. Made in supported the law firm in particularizing and clarifying their brand profile. During a workshop the first brand values quickly became apparent: solution-oriented, empathetic, authentic, powerful. This had to be translated into a visual language.
The principle of the line acts as a connecting element and as a graphic foundation throughout the entire corporate design. The logo is dynamic and exists in several flexible versions. This illustrates the always tailormade solutions of the firm.
Another integral part of this visual identity is typography. Together with the line, Telegraf by Nick Losacco (Pangram Pangram) constitutes the basis of the firms wordmark/logo. The fairly reduced use of shapes and colours also provides an appropriate scope for the type to stand out.
