GoodRx is a free pharmacy coupons app that helps millions of Americans save money on pills, prescription drugs & medical costs. They track prescription drug prices in the United States and provide free drug coupons for discounts on medications. GoodRx checks more than 75,000 pharmacies in the United States.
In a rebrand, Gretel used F37 Foundry’s fonts F37 Moonand F37 Bolton to create their new logo and typography, giving a versatile and contemporary look complimenting the brand’s pharmaceutical image. On their portfolio site, Gretel writes:
The goal of the identity was to reflect GoodRx’s position at the epicenter of better health. With a direct tone of voice and a simplified information hierarchy on the labels, the GoodRx brand humanizes the healthcare process to make the experience straightforward and painless.