The annual Monterey Jazz Festival is the longest continuously running jazz festival in the world. 2022 marked the sixty-fifth year of the festival, which was held from September 23 through September 25 in Monterey, California. The artwork, branding, digital advertising, and environmental design was created by the studio of Dallas graphic designer Jeff Rogers, whose work often contains illustrative typography. The extensive typeface family Obviously by OH no Type Co. is used in varying weights and widths throughout the design system. By harmoniously pairing type on curves with illustrations and patterns, the designers really made Obviously shine in both large and small-scale usage.
On the bottom right of the arch lockup, I really admire Jeff’s customization to the L. It’s a very practical modification to get a bit more balance. This is one of my favorite uses of Obviously, and probably top 10 for all-time Ohno uses. Well done, Jeff!