We were approached by Flyp to create a new strategic position, brand identity, website design and website build which was as dynamic, agile and colorful as they are. The time had come to flip everything on its head. So we did.
Our brand idea, Flip the System, was a call to upend the status quo. flyp’s logo is literally an upside-down house. A tongue-in-cheek tone-of-voice; and a playful design system of rotating 3D walls, expressive licks of typography and a color palette inspired by building materials blew an f-shaped hole through any other conventional property brands.