Charlotte Stone
Contributed by Major Studio on Nov 11th, 2022. Artwork published in
October 2022
.
License: All Rights Reserved.
Charlotte Stone – an inclusive and unapologetically colorful shoe brand – has always had a clear point of view, but it lacked the internal codification that would help it to implement it creatively. We partnered with the company to help them crystallize a brand strategy and then brought it to life with a revitalized visual identity, print collateral and packaging, and digital e-commerce experience. Charlotte Stone, which launched in September 2022, invites every person to march to the beat of their own clogs!
The logo uses all-caps Rigatoni, with customized O’s. The supporting text face is Klarheit Grotesk.
License: All Rights Reserved.
License: All Rights Reserved.
Photo: Major Studio. License: All Rights Reserved.
License: All Rights Reserved.
