Every year, trillions of searches take place on Google, and Google Trends gives us an unparalleled look at what the world is searching for. Google News Initiative puts that data to use – from powering insightful journalism to helping you pick out your Halloween costume.
With Frightgeist, we went on a hunt to find the most popular Halloween costumes of 2022. Pulling from the top 500 costume searches in the United States, Frightgeist used Google Trends to tell people what costumes were trending around them and help them
find a costume that was sure to turn heads.