Vicreu is a brand for gardening products like fence cutters, lawn mowers, and chainsaws.
Verd Vicreu (“Green Vicreu”) is their new grass formula. Together with Alda Studio who worked on the interior design, Alucina was tasked to promote this product on the opening day of Vicreu’s new premises in March 2022. Alucina prioritized working with sustainable materials and hence discarded any plastic in favor of cardboard tubes. The labels play with the absence of green in the color range. Each tube contains seeds for 1m² of green grass. Produced in a limited edition of 300 units.
The typeface is Factor A, used in caps with some of its stylistic alternates. It’s combined with Futura.