TANK is a high fashion agency with the spirit of a boutique, a new reality whose goal is to bring together the ambition, network and coolness of a top agency dedicated to high fashion brands, with the approach and attention to talent that distinguishes boutique agencies.
Starting from this concept, an elegant and modern visual identity was developed: the logo is composed of regular broken lines where each character is linked to the next. This continuity gives seriousness and stability to the overall image.
As a counterpoint, the visual identity is characterized by soft lines. These shapes take inspiration from military imagery and the camouflage aesthetic, which is key to the development of most brand assets.