Bolimówek House

Bolimów Landscape Park retains its appeal as one of Poland’s most scenic places for a quick weekend getaway, a mere hour’s drive from the big smoke of Warsaw. Tapping into the calming ethos of rural life, Bolimówek is a cozy getaway cabin to soak up the great outdoors over a quick weekend staycation and long-term WFH rentals alike. For this commission, we’ve created branding and copywriting for the property’s website to translate its wholesome charm into the online sphere.

The house has a cozy vibe throughout: all-wood interiors and warm-tone fabrics compliment the sight of woodland critters frolicking just outside the windows. Translating the property’s distinctly offline qualities into the online sphere, we’ve decided on an organic, woodsy shade of brown as the dominant colour in the website, animated logo and all graphic design, making a bold – if quiet – statement.

Nodding towards the lush vegetation enveloping the house, the custom icons draw from the region’s wildflowers such as poppies and cornflowers, all the while referencing Poland’s folk cutout art in their form.

The identity including the bilingual website (Polish and English) uses Eklektyk for the logo and larger type, with Uncut Sans for text.