Rouvia identity and website
From design studio Mirage:
Rouvia is a transport planning and management platform for freight forwarders and logistics teams that integrates all modes of surface transport to unlock cost-efficiencies and environmental opportunities. The Berlin based start-up helps you find the best transport route via road, rail, and water. […]
The custom logotype is inspired by the dynamism of routes; incorporating both sharp edges as well as rounded corners – resembling the characteristics of multimodal transport — junctions, roads and intersections. We have selected two typefaces from Copenhagen based type foundry Playtype: Zichtbaar for headlines and Mari for body texts — a pairing that seamlessly resonates with the logotype, conveying a characteristic sense of clarity and determination.
