The objective laid out in this project is to establish a sense of playfulness from classical music so that it would appeal and relate better to the younger generation.
South East Asia Youth Music Camp’s logo is fluid, to accommodate across different size and formats. For this, the variable font Metal worked best. We needed a classic, sturdy font for the secondary type so we went with ITC Souvenir.
Originally planned to take place in 2020, the event was unfortunately postponed due to the COVID situation.