Sourdough Factory

If it couldn’t be a better ‘In Use’ for this, the Sourdough Factory logo uses a typeface aptly named Sourdough.

The Sourdough Factory was conceived by Henry Ng. It is a bakery wholesaler of different kinds of bread for use in various food & beverage outlets and ship chandlers. Ng also owns a bakery cafe, Bread & Hearth, that sells entrées, pastries and desserts for dine-in and delivery.

Created by Darrell Flood, Sourdough exists as an all-caps with a possibly faux italic counterpart. It possesses a digitally hand-drawn appearance with seemingly sensitive pen pressure, having an initially thin width and becoming very thick at the stroke terminal. The overall character set doesn’t consistently sit on a single baseline, with the right stem of U extending way below it. The strokes of some glyphs also seem to start short, such as N and W.

While the logo exists as a standalone wordmark, the company’s tagline (“Artisan Bread Supply”) can be at times seen added beneath. It is styled in Trajan, with the font also being used as body text for their print collaterals.