The Dreams store in the Atwater Village of Los Angeles was designed by creative entrepreneur Monica Navarro and spatial designer Adi Goodrick of Sing-Sing. While the branding was done by Studio Elana Schlenker and Élise Rigollet, the work shown here was created by Riley Pratt.
In their social media account they make frequent and interesting use of the Swear family by OH no Type Co., paired with some classics such as Snell Roundhand and Vivaldi.
See also a previous post on Fonts In Use about the Dreams store.