Africolor Festival, 30th anniversary
Founded in 1989, Africolor is a music festival centered around African music and the impact it had/has on music worldwide. The festival wants to offer an auditory experience showcasing the outcome of merging and combining music from all parts of Africa, which ultimately is the consequence of historical and political upheavals such as forced urbanization as well as migrations (chosen or not).
Since 2017, Montreuil-based studio God save the screen designs a new visual identity for the festival each year, with no exception as to its 30th anniversary in 2019.
This look is built around green and red. They are almost always seen next to each other as they serve as backgrounds or even as filters on pictures, making them monochromatic.
Trash is broken down and translated onto a grid to create an intriguing rippling effect reminiscent of sonic waves within headlines.
The overall identity opts for contemporary accents, getting it away from stereotypical exoticism, recalling the festival’s wish to aim for experimentation and freshness while digging into the history of African music.
The accompanying sans serif used for body copy is BR Shape [see comments].
3 Comments on “Africolor Festival, 30th anniversary”
The Africolor website has a pdf with the program for the 2019 edition. The sans serif is BR Shape. Below are two spreads from the brochure that show the combination of Trash and Shape.
Well spotted! I Google-searched for an Africolor 2019 .pdf, and came up with a similar design with another typeface.
Here’s what worked for me: pick two words that are not that common, certainly in combination, and filter for the file type. The brochure was the first hit for Hibotep Mostrixx filetype:pdf.
The document also lists the similar Fugue, but that font is not used very prominently, if at all. Unlike in the slightly earlier press kit, which has Fugue and Trash, but no Shape. Looks like Fugue was replaced with Shape at the last minute.