The visual identity for YaTalks Conference 2021 contains abstract objects that interact, symbolizing knowledge sharing, communication, and discussion. The overall modularity, futuristic logo, and typographic system order, like the spacecraft control panel and the silhouettes of instruments for studying alien surfaces, inherits the graphic plots of classical and modern sci-fi.
The identity by Shuka is equipped with an automatic generator of motion and static graphics — the tool, that allows quickly creating of various communication media. Together with a broad and flexible color palette it helped distinguish product areas across six areas of different themes.
Creative direction: Ivan Velichko. Art direction: Daria Zudina. Lead design: Evgeny Drozhev. Design by Dmitry Kozlyaev and Dina Isaeva