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Aretha Franklin – Aretha Now album art

Contributed by Stephen Coles on Nov 26th, 2022. Artwork published in
June 1968
.
Aretha Franklin – Aretha Now album art
Source: www.ebay.com Image: Spin N Round on eBay (edited). License: All Rights Reserved.

Aretha Now is the thirteenth studio album by American singer Aretha Franklin.

The cover design, sporting Benguiat Montage in a green that matches Franklin’s attire, is by Lorine Eutemey. The Cooper Union graduate (1952) began his career at Push Pin Studios. Together with Marvin Israel, he created the new look of Atlantic Records in the late ’50s to early ’60s, and continued to work with the company until the mid 1970s. [Birka Jazz] He died in 2013 at age 82. [NYT obituary]

At the time of this record’s release, Montage was fairly new. It was designed by Ed Benguiat for Photo-Lettering sometime in the mid-1960s. In 2019, when House Industries reissued the typeface in digital format, they asked Benguiat to record a promotional voiceover. Aretha got a mention.

[More info on Discogs]

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  • Benguiat Montage

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