Backflash is an Antwerp-based photo studio with a focus on high-quality asset creation. With more than 15 years of in-house experience, they capture it all. From product shots to fashion silhouettes, 360° video and CGI, Backflash knows how to make your assets work. In 2021, design studio Mr. Henry created their new brand identity.
Gustavo was used as the primary font to create the bold logo. Secondly, we opted for a font with personality without being too experimental to use on slogans, catchphrases or quotes. Attila Sans delivers this punch while looking very refined. It stands proud and wide on the canvas in contrast to the rest of the more minimalistic layout. As a reference to being an asset creation studio, the technical specifications of the photo, such as filename, lens size, aperture and ISO, are added to the frame in the very crisp and legible Arimo.