“How bees see the world” or a critique of the human being as the center of absolutely everything.
Accustomed to hearing about the benefits that brands bring to human beings, I thought we had the opportunity to talk to consumers in a different way, to tell them something interesting beyond how good honey is for our health.
Tom Hayward is a hobby beekeeper, and in his spare time, he ethically harvests the honey that his bees forage from the great native forests and landscapes of Margaret River, Australia. Month after month he managed to infect me with his passion for beekeeping and bees, which led me to do very exhaustive research on the day-to-day life of bees. How they move, how they interact… how they see.
Foragers Honey labels are a representation of this very thing. How flowers appear from the point of view of one of the bees flying free foraging in the native landscape. Kaleidoscopic shapes formed in a hexagonal grid, in a world where red colors don’t exist.