Deep beneath a North Mayo bog lies the millennia-old origins of a way of life that has continued in Ireland for over 5,000 years.
A chance discovery in the 1930s began the process of unearthing remarkable evidence of ancient settlers their beliefs and practises, and a vast expanse of walled fields – the oldest known on earth – in which they raised what were then strange and exotic animals.
To celebrate this internationally significant archaeological wonder we put the people
of the past and present centre stage. From the Neolithic farming families who made this land their home to the remarkable individuals that continue to find and explore what lies beneath ground.
Working within the limitations of an existing building we blended strong spacial, lighting, display and contemporary graphic design, considering and incorporating earthy colours throughout to be sympathetic to the landscape and compelling setworks to subliminally re-enforce the environment.
We believe that good design is inclusive of others. Implementing and maintaining this policy is a primary objective; so through our development of visual language we considered the choice of typeface, colour contrast and enhancing legibility and visibility. We designed all layouts to ensure that important content was always accessible. Irish was placed first and larger throughout the design scheme.
Gotham was used for titles and body copy, Noe Display was used for more decorative, engraving interactives. Both helped to create a strong visual language and to tell the story of Céide Fields.
The overall project was shortlisted in the 2022 IDI awards.