Good Dye Young is a hair dye and color brand created by Hayley Williams of Paramore and her hairdresser Brian O’Connor. From the website:
GDY is an extension of Hayley & Brian’s shared passion to provide a brand that breaks down that wall of just being a company, and creating a community you can be a part of, empowered by tools that encourage your freedom of self-expression.
Good Dye Young’s packaging, website, and collateral were designed by Luum and use Integral CF prominently, primarily in its Heavy weight. Their products can be found at Walmart, Target, and via the GDY online store.