Bestiario
Contributed by Emtype Foundry
on Jan 19th, 2023. Artwork published in
.
Source: wearemucho.com License: All Rights Reserved.
Mucho used Aribau Grotesk for the new identity of Bestiario, “a design and technology company with more than fifteen years experience helping organizations undertake essential digital transformation through data.”
Aribau Grotesk is used together with a custom grid-based typeface with a maze-like look. Bestiario Abecedario also includes symbols. Mucho writes:
The brand’s identity is based on using the labyrinth in either its complete or partial forms, like a pattern. To define the visual elements first the Aribau Grotesk typography was chosen as it is linked with more rational thinking and humanistic character of the brand.
Source: wearemucho.com License: All Rights Reserved.
Source: wearemucho.com License: All Rights Reserved.
Source: wearemucho.com License: All Rights Reserved.
Source: wearemucho.com License: All Rights Reserved.
Source: wearemucho.com License: All Rights Reserved.
Source: wearemucho.com License: All Rights Reserved.
