The Wilder Hotel

We worked closely with Vision Hospitality Group to establish a story that made sense to personas in and out of Louisville, Kentucky. We also collaborated closely with the interior design firm on the elements and collateral inside of each room and the lobby.

Note: Due to unforeseen circumstances the name was changed from “The Wilder” to “The Grady Hotel” during construction. The images included here hence show applications that eventually remained unused. Our design including the colors, the illustration, as well as the typographic choices with the logo in Fertigo with Termina was maintained, though.