The Wilder Hotel
We worked closely with Vision Hospitality Group to establish a story that made sense to personas in and out of Louisville, Kentucky. We also collaborated closely with the interior design firm on the elements and collateral inside of each room and the lobby.
Note: Due to unforeseen circumstances the name was changed from “The Wilder” to “The Grady Hotel” during construction. The images included here hence show applications that eventually remained unused. Our design including the colors, the illustration, as well as the typographic choices with the logo in Fertigo with Termina was maintained, though.
Exterior hotel mural and sign
Pamphlets, waterbottles, a flag pennant, and note paper
The Wilder Hotel business card design
Keychain, envelope, luggage tags, door tag and folder
Hotel magazine
