German skier Felix Neureuther continues to use his skills after his professional career: with expertise, idealism and a great sense of responsibility, he is committed to a healthy and sustainable society. He wants to make a difference – as a person, with his Felix Neureuther Foundation and through his support program “Beweg Dich Schlau!” (“Move Smart!”).
The result is a brand triad that carries skiing as a unifying element and gives the three brands strong character as well as visual scope – dynamic, trend-setting and playful. The clear and reduced design opens up a creative scope for diverse applications – whether serious or casual, striking or simple, for young or old.
The typeface Everett subtly picks up on the look of the ski laths, making it the ideal typeface for the corporate design trio.