Ad for Lucky Strike Cigarettes in the Saturday Evening Post from December 10, 1960. From the Saturday Evening Post (2018):
The average price per pack of cigarettes in 1960 was 26 cents ($1.49 adjusted for inflation), or around $2.50 for a carton. In other words, you could afford to buy a lot of cigarettes then. (Today that many cartons would cost you $1,400 or more.)