In a field rife with overwhelmingly complex data and lofty solutions, CarbonPlan creates tools and resources to “improve the transparency and scientific integrity of climate solutions.” We developed a brand optimized for data visualization and comprehension with a touch of cheeky geek.
The brand employs the use of Colophon’s Relative, a typeface family split into two halves. The proportional Relative and the fixed-width Relative Mono, plus their lovechild – a “faux” monospace. The CarbonPlan brand employs all of these versions to create a rich typographic hierarchy. Relative Mono is used for labels and infographics, the proportional family is used for body copy and headlines, and the faux is used for captions and other brief patches of text.
The spacing of Relative is “relatively” (sorry) loose, perfect for body copy. When set at large point sizes, negative values are used for tracking/letter spacing. On the contrary, the faux mono’s spacing is fairly tight, requiring positive tracking in this identity.